SEX SELLS

Sex sells. Dov Charney the founder of American Apparel has quickly worked this out and incorporated it into his advertising campaigns with American Apparel fast making millions becoming a fashionista’s essential stop off whilst shopping in Oxford Street. But have you stopped to this about the man behind the fashion? What he stands for and what his morals are?

If you take a look on the American apparel website it is easy to see why this man is causing controversy that is giving his business the advertisement it once needed. With girls looking as young as 16 modelling in the clothes in very provocative ways wearing sometimes just a pair of the American apparel leggings.

Dov Charney has faced five sexual harassment lawsuits; four were dismissed while the fifth is still pending. He has also admitted that his office features photographs of nude models. During a series of interviews with reporter Claudine Ko, Charney masturbated on a number of occasions in front of the writer and engaged in a sexual encounter with an American apparel employee.

Claudine responded to the controversy by saying; “whenever I see a picture of Dov I can’t help but smile and think fondly of him. That reporting experience was fun engaging stimulating and interesting. Dov Charney is a mad man and I like that”.

The question is, is it pornography or just smart advertising?