SEX SELLS

Sex sells. Dov Charney the founder of American Apparel has quickly worked this out and incorporated it into his advertising campaigns with American Apparel fast making millions becoming a fashionista’s essential stop off whilst shopping in Oxford Street. But have you stopped to this about the man behind the fashion? What he stands for and what his morals are?

If you take a look on the American apparel website it is easy to see why this man is causing controversy that is giving his business the advertisement it once needed. With girls looking as young as 16 modelling in the clothes in very provocative ways wearing sometimes just a pair of the American apparel leggings.

Dov Charney has faced five sexual harassment lawsuits; four were dismissed while the fifth is still pending. He has also admitted that his office features photographs of nude models. During a series of interviews with reporter Claudine Ko, Charney masturbated on a number of occasions in front of the writer and engaged in a sexual encounter with an American apparel employee.

Claudine responded to the controversy by saying; “whenever I see a picture of Dov I can’t help but smile and think fondly of him. That reporting experience was fun engaging stimulating and interesting. Dov Charney is a mad man and I like that”.

The question is, is it pornography or just smart advertising?

VINTAGE STYLEFINDER

With the credit crunch hitting our purses our shopping habits are simultaneously being affected. Girls, instead of religiously following fashion fads why not bag yourself a vintage find sleeping well in the knowledge that you’re doing your bit to save the planet?!

The top tip for charity shop rummaging would be to hunt it out in rich areas such as Sloane square and Banstead. Brick Lane is a vintage shoppers dream with quirky shops such as Absolute Vintage; awarded ‘The Best Vintage Shop in London 2008’ by InStyle magazine.

For a charity shop alternative why not try Agyness Deyn’s favourite place to shop- Beyond Retro. Their large-scale stores are packed full of thousands of one-of-a-kind garments, carefully chosen from all over the globe, and spanning the decades from the 1900s through to the 1990s. With a century’s worth of vintage clothing to rummage through, you’re guaranteed to find a bargain!

Designers such as Dolce and Gabbana at Milan fashion week sported the vintage royal look, so if D&G can do it…